Enhanced Whirlpool, Maytag and KitchenAid Brand Web Sites Help Consumers Locate Rebates for Energy-Efficient Appliance Purchases

BENTON HARBOR, Mich. (Jan. 25, 2010) – Whirlpool Corporation continues its legacy of leadership in energy efficiency with the launch of an easy-to-use rebate finder tool on three of its brand Web sites – Whirlpool, Maytag and KitchenAid brands. As a manufacturer and marketer of more than 300 ENERGY STAR qualified major appliances in the U.S. and Canada, Whirlpool Corporation created the tool to help consumers navigate and make the most of the “Cash for Appliances” rebate program.

By entering a local zip code and appliance type, the online tool instantly informs the consumer of the amount of applicable state rebates through the federal program. While rebate terms and eligible products vary greatly, many states offer generous rebates for qualified washers, dishwashers and refrigerators. Additionally, the rebate finder will provide information on rebates from a consumer’s local utility company if available.

“Cash for Appliances” is part of the American Recovery and Reinvestment Act, a Department of Energy (DOE) program providing nearly $300 million to fund state-run rebate programs for consumer purchases of new ENERGY STAR qualified appliances.

“The ‘Cash for Appliances’ program is a great incentive for consumers to purchase new, energy-efficient appliances and retire their energy draining older appliances,” said Warwick Stirling, Whirlpool global director of energy and sustainability. “The rebate on the purchase of a new ENERGY STAR qualified appliance is just the beginning of the savings. Ultimately, it’s an investment that will provide monthly savings on utility bills and benefit the environment through reduced energy and water use.”